Projected impressions
Across socials, press and the live tracker at expedition peak, on channels that have followed this team through every previous adventure.
Content runway
This isn't a one-week logo placement. Announcement film, training series, Greenland crossing, 55 daily dispatches from the ice, then the documentary and speaking tour.
Men's mental health
Every dispatch carries the same message: it's okay to not be okay. Your brand doesn't just appear in the story. It stands for something in it.
Four ways to get on the sled.
Pick the level that fits. All tiers are part of the men's mental health awareness campaign. Brackets are guidance. We'll happily build a custom package for the right partner.
- ×Name in expedition pack & websiteListed on the team's sponsor page until 2032.
- ×Two social mentionsOne pre-expedition, one from the ice.
- ×Signed thank-you postcard from 90°SPosted from Amundsen-Scott station.
- ×Invitation to post-expedition pub nightFirst round on us. Probably.
- ×Logo on pulk side panelsVisible in every photo from the ice.
- ×Branded social post + reelPre-expedition product or brand story, our voice.
- ×Daily satellite dispatch creditBrand named in evening updates for a week.
- ×Signed expedition flagCarried to the Pole, framed and returned.
- ×Invitation to two team training eventsGreenland send-off and post-expedition Q&A.
- ×Logo on team jackets & pulksFront-of-chest. In every press shot.
- ×Custom branded content seriesThree pieces of long-form video, your channels first.
- ×Product placement in daily contentAuthentic on-ice use, not a forced ad.
- ×Keynote speaking eventFull team, your venue, 90-minute talk + Q&A.
- ×First right of refusal for the 2032 expeditionWhatever stupid thing we do next.
- ×All lower-tier benefits
- ×Title sponsor naming rights"[Brand] Presents: Four Ordinary Men to the South Pole."
- ×Front-and-centre logo on all kitPulks, jackets, base layers, expedition flag, helmet.
- ×Exclusive category lock-outNo competing brand at any tier.
- ×Co-produced 30-minute documentaryBroadcast/streamer-ready, your name in the credit roll.
- ×Two flagship speaking engagementsTown hall, customer event, or sales kick-off.
- ×Full PR campaign associationLead position in every release, every interview, every podcast.
- ×All lower-tier benefits
What sponsorship actually looks like across 18 months.
From launch to debrief, these are the touchpoints. Pick the ones that fit, or invent new ones with us.
Brand on the pulk
Your mark on the sleds we drag for 50+ days. In every drone shot. Every press photo. Every Insta reel.
Daily satellite dispatch
An audio + photo update every evening from the ice, pushed to a live tracker and socials. Sponsor read-in optional.
The Ordinary Boys docu-series
Long-form content cut from the expedition's 200+ hours of footage. We've already had two production company conversations.
Live polar Q&A from the tent
One scheduled sat-link Q&A per tier, hosted into your office, customer event, or school programme.
Branded awareness challenge
Co-branded 'one degree' challenge that gets your customers, staff or community walking or running 111 km alongside us, and talking while they do it.
Post-expedition speaking
The team on your stage, kit on the floor, the pulk in the room. We've done this circuit before. It lands.
A built-in audience that's been watching us do stupid things for years.
Across the team's existing channels, the Ordinary Boys story already lands in front of a real, engaged adventure-curious audience. The South Pole expedition projects to be the most-followed thing any of us have done.
↓ PROJECTED REACH AT EXPEDITION PEAK (FEB 2030)
£534k all-in. Roughly the cost of a small flat. We just want to spend it on skis.
Antarctic logistics aren't cheap. The flight alone is the largest single line item, but everything is itemised, fixed-price, and contracted.
Already secured
~£90k of personal commitment from the team: kit, training trips and contingency. We're not asking sponsors to fund the whole expedition. We're asking them to be part of it.