Four ways to get on the sled.
Pick the level that fits. All tiers include the charity association. Brackets are guidance — we'll happily build a custom package for the right partner.
- ×Name in expedition pack & websiteListed on the team's sponsor page until 2032.
- ×Two social mentionsOne pre-expedition, one from the ice.
- ×Signed thank-you postcard from 90°SPosted from Amundsen-Scott station.
- ×Invitation to post-expedition pub nightFirst round on us. Probably.
- ×Logo on pulk side panelsVisible in every photo from the ice.
- ×Branded social post + reelPre-expedition product or brand story, our voice.
- ×Daily satellite dispatch creditBrand named in evening updates for a week.
- ×Signed expedition flagCarried to the Pole, framed and returned.
- ×Invitation to two team training eventsGreenland send-off and post-expedition Q&A.
- ×Logo on team jackets & pulksFront-of-chest. In every press shot.
- ×Custom branded content seriesThree pieces of long-form video, your channels first.
- ×Product placement in daily contentAuthentic on-ice use, not a forced ad.
- ×Keynote speaking eventFull team, your venue, 90-minute talk + Q&A.
- ×First right of refusal for the 2032 expeditionWhatever stupid thing we do next.
- ×All lower-tier benefits
- ×Title sponsor naming rights"[Brand] Presents: Four Ordinary Men to the South Pole."
- ×Front-and-centre logo on all kitPulks, jackets, base layers, expedition flag, helmet.
- ×Exclusive category lock-outNo competing brand at any tier.
- ×Co-produced 30-minute documentaryBroadcast/streamer-ready, your name in the credit roll.
- ×Two flagship speaking engagementsTown hall, customer event, or sales kick-off.
- ×Full PR campaign associationLead position in every release, every interview, every podcast.
- ×All lower-tier benefits
What sponsorship actually looks like across 18 months.
From launch to debrief — these are the touchpoints. Pick the ones that fit, or invent new ones with us.
Brand on the pulk
Your mark on the sleds we drag for 50+ days. In every drone shot. Every press photo. Every Insta reel.
Daily satellite dispatch
An audio + photo update every evening from the ice, pushed to a live tracker and socials. Sponsor read-in optional.
The Ordinary Boys docu-series
Long-form content cut from the expedition's 200+ hours of footage. We've already had two production company conversations.
Live polar Q&A from the tent
One scheduled sat-link Q&A per tier, hosted into your office, customer event, or school programme.
Branded fundraising challenge
Co-branded 'one degree' challenge that gets your customers, staff or community walking/running 111 km alongside us.
Post-expedition speaking
The team on your stage, kit on the floor, the pulk in the room. We've done this circuit before — it lands.
A built-in audience that's been watching us do stupid things for years.
Across the team's existing channels, the Ordinary Boys story already lands in front of a real, engaged adventure-curious audience. The South Pole expedition projects to be the most-followed thing any of us have done.
↓ PROJECTED REACH AT EXPEDITION PEAK (FEB 2031)
£534k all-in. Roughly the cost of a small flat. We just want to spend it on skis.
Antarctic logistics aren't cheap — the flight alone is the largest single line item — but everything is itemised, fixed-price, and contracted.
Already secured
~£90k of personal commitment from the team — kit, training trips and contingency. We're not asking sponsors to fund the whole expedition. We're asking them to be part of it.